{"id":4916,"date":"2013-07-05T21:57:07","date_gmt":"2013-07-05T21:57:07","guid":{"rendered":"http:\/\/www.softpowerworks.com\/?p=5214"},"modified":"2020-04-09T01:08:42","modified_gmt":"2020-04-09T01:08:42","slug":"the-trust-fomula","status":"publish","type":"post","link":"https:\/\/blog.softpowerworks.com\/?p=4916","title":{"rendered":"\u4fe1\u4efb\u7684\u516c\u5f0f"},"content":{"rendered":"

\uff08\u6545\u4e8b\u7eaf\u5c5e\u865a\u62df\uff0c\u5207\u52ff\u5bf9\u7167\u5165\u5ea7\uff09<\/p>\n

Kate\u662f\u4e00\u4e2a\u4eba\u5185\u5411\u7684\u4eba\uff0c\u5979\u4e0d\u559c\u6b22\u4e0e\u4eba\u6253\u4ea4\u9053\uff0c\u4f46\u5979\u505a\u4e8b\u975e\u5e38\u6ce8\u91cd\u7ec6\u8282\uff0c\u5728\u4e0e\u4eba\u5408\u4f5c\u65b9\u9762\u5f88\u5728\u610f\u5408\u4f5c\u65b9\u7684\u611f\u53d7\uff0c\u800c\u4e14\u65e0\u8bba\u591a\u4e48\u7e41\u5fd9\uff0c\u90fd\u80fd\u591f\u628a\u4e8b\u60c5\u5b89\u6392\u5f97\u4e95\u4e95\u6709\u6761\u3002<\/p>\n

\u4e24\u5e74\u524d\uff0c\u6b63\u662fKate\u8eab\u4e0a\u7684\u8fd9\u4e9b\u4f18\u70b9\uff0c\u8ba9\u8001\u677f\u770b\u4e2d\uff0c\u8d62\u5f97\u4e86\u4e00\u5bb6\u77e5\u540d\u5916\u8d44\u516c\u53f8\u7684\u4e00\u4e2a\u4e2d\u7ea7\u7ecf\u7406\u804c\u4f4d\u3002\u4e24\u5e74\u6765\uff0c\u5979\u5145\u5206\u53d1\u6325\u4e86\u81ea\u5df1\u7684\u8fd9\u4e9b\u4f18\u52bf\uff0c\u8d62\u5f97\u4e86\u8001\u677f\u548c\u5468\u8fb9\u540c\u4e8b\u7684\u8d5e\u8a89\u3002<\/p>\n

\u51e0\u4e2a\u6708\u524d\uff0c\u7531\u4e8e\u7ec4\u7ec7\u53d1\u5c55\u7684\u9700\u8981\uff0cKate\u7684\u8001\u677f\u6362\u4e86\u3002\u65b0\u8001\u677f\u4e0e\u539f\u6765\u7684\u8001\u677f\u5728\u7ba1\u7406\u98ce\u683c\u4e0a\u5dee\u5f02\u5f88\u5927\uff0c\u5728\u5979\u773c\u4e2d\u770b\u6765\uff0c\u65b0\u8001\u677f\u7b80\u76f4\u5c31\u662f\u4e0e\u5979\u5b8c\u5168\u4e0d\u540c\u7684\u4eba\uff1a\u4ed6\u559c\u6b22\u8bf4\u8bdd\uff0c\u5e38\u5e38\u5728Kate\u6ca1\u6709\u628a\u8bdd\u8bf4\u5b8c\u5c31\u62a2\u8fc7\u6765\u7ee7\u7eed\u8868\u8fbe\u81ea\u5df1\u7684\u89c2\u70b9\uff1b\u5de5\u4f5c\u4e2d\u4ed6\u4e0d\u6ce8\u91cd\u7ec6\u8282\uff0c\u5e38\u5e38\u662f\u7c97\u7ebf\u6761\u5730\u5212\u51e0\u6761\u6846\u6846\uff0c\u5c31\u8ba9Kate\u81ea\u5df1\u53bb\u60f3\uff0c\u4f46\u5728Kate\u8d39\u5c3d\u5fc3\u601d\u628a\u7ec6\u8282\u60f3\u6e05\u695a\u540e\u53bb\u786e\u8ba4\u65f6\uff0c\u65b0\u8001\u677f\u5e38\u5e38\u4e0d\u662f\u6539\u53d8\u4e86\u5f53\u65f6\u7684\u60f3\u6cd5\uff0c\u5c31\u662f\u5fd8\u8bb0\u4e86\u5f53\u65f6\u7684\u8981\u6c42\uff0c\u4e8e\u662f\u4e00\u5207\u53c8\u5f97\u91cd\u65b0\u6765\u8fc7\u3002\"Trust<\/a><\/p>\n

\u66f4\u8ba9Kate\u6293\u72c2\u7684\u662f\uff0c\u65b0\u8001\u677f\u5f88\u4e0d\u987e\u53ca\u4eba\u7684\u611f\u53d7\u3002\u5e38\u5e38\u76f4\u63a5\u5728\u4f1a\u8bae\u4e0a\u5f53\u4f17\u6307\u51fa\u5458\u5de5\u7684\u7f3a\u70b9\uff0c\u5e76\u4e25\u683c\u5730\u6279\u8bc4\u5458\u5de5\u3002\u6709\u4e00\u6b21\uff0cKate\u56e0\u4e3a\u5728\u4f1a\u4e0a\u6c47\u62a5\u5de5\u4f5c\u65f6\uff0c\u8fc7\u591a\u5730\u8c08\u8bba\u4e86\u5de5\u4f5c\u4e2d\u7684\u7ec6\u8282\u3002\u5c45\u7136\u4e5f\u88ab\u4ed6\u5f53\u4f17\u6279\u8bc4\u3002<\/p>\n

\u201c\u522b\u5570\u55e6\u4e86\uff0c\u6311\u91cd\u8981\u7684\u8bf4\u3002\u201d\u4ed6\u5f53\u65f6\u6253\u65adKate\u8bf4\u3002<\/p>\n

Kate\u5f00\u59cb\u6311PPT\u4e2d\u7684\u6807\u9898\u8fdb\u884c\u6c47\u62a5\u3002<\/p>\n

\u201c\u6311\u6700\u5927\u7684\u6807\u9898\uff0c\u201d\u5728\u542c\u5b8cKate\u8bb2\u5b8c\u4e24\u6761\u540e\uff0c\u201c\u53e6\u5916\uff0c\u8bf7\u7528\u4e09\u4e2a\u5173\u952e\u8bcd\u628a\u4f60\u6240\u8bf4\u7684\u5185\u5bb9\u603b\u7ed3\u4e00\u4e0b\u3002\u201d<\/p>\n

\u6700\u540e\u7684\u90a3\u6761\u8981\u6c42\uff0c\u5bf9Kate\u662f\u4e00\u4e2a\u96be\u9898\u3002\u5979\u5f88\u96be\u5728\u77ed\u65f6\u95f4\u5185\u603b\u7ed3\u51fa\u6765\u3002<\/p>\n

\u201c\u4f60\u7684\u51c6\u5907\u4e5f\u592a\u4e0d\u5145\u5206\u4e86\uff01\u201d\u65b0\u8001\u677f\u5355\u5200\u76f4\u5165\u5730\u6279\u8bc4\u9053\uff0c\u201c\u4f60\u6839\u672c\u6ca1\u6709\u6df1\u5165\u7406\u89e3\u4f60\u6c47\u62a5\u7684\u5185\u5bb9\uff01\u5982\u679c\u8981\u4f60\u628a\u62a5\u544a\u7684\u5185\u5bb9\u4e00\u6761\u6761\u8bfb\u51fa\u6765\uff0c\u6211\u8981\u4f60\u5230\u8fd9\u4e2a\u4f1a\u4e0a\u6765\u6c47\u62a5\u5e72\u4ec0\u4e48\uff1f\u201d<\/p>\n

\u90a3\u662fKate\u8fdb\u5230\u8fd9\u5bb6\u516c\u53f8\u540e\u7684\u7b2c\u4e00\u6b21\u6d41\u6cea\u2014\u2014\u5f53\u7136\u662f\u5728\u4f1a\u540e\u3002<\/p>\n

\u4ece\u90a3\u4ee5\u540e\uff0c\u5979\u5f00\u59cb\u56de\u907f\u4e0e\u65b0\u8001\u677f\u7684\u63a5\u89e6\u3002\u9664\u975e\u4e07\u4e0d\u5f97\u5df2\uff0c\u5f88\u5c11\u4e3b\u52a8\u53bb\u627e\u65b0\u8001\u677f\u6c9f\u901a\u548c\u6c47\u62a5\u5de5\u4f5c\u3002<\/p>\n

\u6e10\u6e10\u5730\uff0cKate\u4e0e\u65b0\u8001\u677f\u7684\u5173\u7cfb\u53d8\u5f97\u758f\u8fdc\u4e86\uff0c\u5979\u5f00\u59cb\u6de1\u51fa\u4e86\u65b0\u8001\u677f\u7684\u4fe1\u4efb\u5708\u3002<\/p>\n

\u201c\u6211\u60f3\u83b7\u5f97\u65b0\u8001\u677f\u7684\u4fe1\u4efb\u3002\u201d\u5728\u89c1\u5230\u6211\u65f6\uff0cKate\u5bf9\u6211\u8bf4\uff0c\u201c\u6211\u5e0c\u671b\u62e5\u6709\u540c\u524d\u8001\u677f\u4e00\u6837\u7684\u5de5\u4f5c\u5173\u7cfb\u3002\u201d<\/p>\n

\u201c\u4f60\u89c9\u5f97\u4fe1\u4efb\u6e90\u81ea\u4e8e\u4ec0\u4e48\uff1f\u201d\u6211\u95ee\u5979\u3002<\/p>\n

\u201c\u5f7c\u6b64\u7684\u4e86\u89e3\u3002\u201d\u5979\u8bf4\u3002<\/p>\n

\u201c\u90a3\u4e86\u89e3\u53d6\u51b3\u4e8e\u4ec0\u4e48\u5462\uff1f\u201d<\/p>\n

\u201c\u6c9f\u901a\u3002\u201dKate\u56de\u7b54\u9053\u3002<\/p>\n

\u201c\u6709\u610f\u601d\u7684\u56de\u7b54\uff0c\u201d\u6211\u8bf4\u9053\uff0c\u201c\u90a3\u4f60\u600e\u4e48\u770b\u5f85\u4f60\u4e0e\u65b0\u8001\u677f\u7684\u6c9f\u901a\uff1f\u201d<\/p>\n

\u201c\u4e0d\u597d\u3002\u201dKate\u7684\u56de\u7b54\u7b80\u77ed\u800c\u76f4\u63a5\u3002<\/p>\n

\u201c\u8c22\u8c22\u4f60\u5bf9\u6211\u7684\u4fe1\u4efb\uff0c\u56e0\u4e3a\u4f60\u7ed9\u51fa\u4e86\u5982\u6b64\u76f4\u63a5\u7684\u56de\u7b54\uff0c\u201d\u6211\u8bf4\uff0c\u201c\u90a3\u4e0d\u597d\u7684\u5730\u65b9\u5728\u54ea\u91cc\uff1f\u201d<\/p>\n

\u201c\u9996\u5148\u662f\u6211\u89c9\u5f97\u4e0e\u65b0\u8001\u677f\u7684\u6c9f\u901a\u6548\u679c\u4e0d\u597d\uff0c\u201dKate\u8bf4\uff0c\u201c\u66f4\u8981\u547d\u7684\u662f\uff0c\u6211\u73b0\u5728\u8d8a\u6765\u8d8a\u5bb3\u6015\u4e0e\u4ed6\u6c9f\u901a\u4e86\u3002\u201d<\/p>\n

\u201c\u4f60\u7684\u56de\u7b54\uff0c\u8bf4\u660e\u4f60\u5df2\u7ecf\u77e5\u9053\u4e86\u7b54\u6848\u3002\u201d\u6211\u8bf4\uff0c\u201c\u56e0\u4e3a\u4f60\u770b\u5230\u4e86\u5f71\u54cd\u4eba\u4e0e\u4eba\u4fe1\u4efb\u7684\u6700\u5173\u952e\u7684\u4e24\u4e2a\u8981\u7d20\uff0c\u4e00\u4e2a\u662f\u6c9f\u901a\u7684\u6548\u679c\uff0c\u4e00\u4e2a\u662f\u6c9f\u901a\u7684\u9891\u7387\u3002\u201d\u8bf4\u5230\u8fd9\u91cc\uff0c\u6211\u62ff\u51fa\u7eb8\u7b14\uff0c\u5728\u7eb8\u4e0a\u5199\u4e0b\u4e86\u5982\u4e0b\u7684\u516c\u5f0f\uff1a<\/p>\n

Trust = Frequency X Quality<\/strong><\/span><\/p>\n

(\u4fe1\u4efb=\u6c9f\u901a\u7684\u9891\u7387\u00a0X\u00a0\u6c9f\u901a\u7684\u8d28\u91cf)<\/span><\/strong><\/p>\n

\u201c\u8fd9\u662f\u6211\u7ed9\u4fe1\u4efb\u63d0\u51fa\u7684\u4e00\u4e2a\u7b80\u5355\u7684\u6c9f\u901a\u516c\u5f0f\u3002\u201d\u6211\u89e3\u91ca\u9053\uff0c\u201c\u6b63\u5982\u4f60\u8bf4\u7684\u90a3\u6837\uff0c\u4fe1\u4efb\u6e90\u81ea\u5f7c\u6b64\u7684\u7406\u89e3\uff0c\u800c\u7406\u89e3\u5462\uff0c\u5219\u4f9d\u8d56\u4e8e\u6c9f\u901a\u3002\u6211\u4eec\u8981\u60f3\u8d62\u5f97\u522b\u4eba\u7684\u4fe1\u4efb\uff0c\u5c31\u5fc5\u987b\u4e0e\u4eba\u8fdb\u884c\u6c9f\u901a\uff0c\u65e0\u8bba\u91c7\u7528\u4ec0\u4e48\u5f62\u5f0f\u3002\u6bd4\u5982\uff0c\u4e00\u4e2a\u7537\u751f\u8981\u60f3\u8ffd\u6c42\u4e00\u4e2a\u5973\u751f\uff0c\u5c31\u9700\u8981\u4e0e\u90a3\u4e2a\u5973\u751f\u8fdb\u884c\u6c9f\u901a\uff1b\u4e00\u4e2a\u4ea7\u54c1\u8981\u60f3\u8d62\u5f97\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\uff0c\u5c31\u9700\u8981\u4ee5\u5408\u9002\u7684\u65b9\u5f0f\u4e0e\u6d88\u8d39\u8005\u8fdb\u884c\u6c9f\u901a\uff1a\u5e7f\u544a\u3001\u5e02\u573a\u6d3b\u52a8\u3001\u6d88\u8d39\u8005\u610f\u89c1\u8c03\u67e5\u2026\u2026.\uff0c\u90fd\u662f\u4e00\u4e2a\u4ea7\u54c1\u4e0e\u6d88\u8d39\u8005\u6c9f\u901a\u7684\u5f62\u5f0f\u3002\u201d<\/p>\n

\u201c\u6c9f\u901a\u80fd\u5426\u589e\u8fdb\u5f7c\u6b64\u7684\u4e86\u89e3\uff0c\u53d6\u51b3\u4e8e\u4e24\u4e2a\u6700\u91cd\u8981\u7684\u56e0\u7d20\uff1a\u4e00\u4e2a\u662f\u6c9f\u901a\u7684\u9891\u7387\uff0c\u4e00\u4e2a\u662f\u6c9f\u901a\u7684\u8d28\u91cf\u3002\u8fd9\u4e24\u4e2a\u56e0\u7d20\u662f\u76f8\u4e58\u7684\u5173\u7cfb\u3002\u6bd4\u5982\uff0c\u4e00\u4e2a\u7537\u751f\u8981\u60f3\u8ffd\u6c42\u5230\u4e00\u4e2a\u5973\u751f\uff0c\u4ed6\u9700\u8981\u8003\u8651\u7684\u4e00\u662f\u589e\u52a0\u6c9f\u901a\u7684\u673a\u4f1a\uff08\u9891\u7387\uff09\uff0c\u4e8c\u662f\u63d0\u9ad8\u6c9f\u901a\u7684\u8d28\u91cf\uff08\u9009\u62e9\u5973\u5b69\u559c\u6b22\u7684\u6c9f\u901a\u65b9\u5f0f\u548c\u8bdd\u9898\uff09\u3002\u4e00\u4e2a\u4ea7\u54c1\u8d62\u5f97\u6d88\u8d39\u8005\u4fe1\u4efb\u7684\u65b9\u5f0f\u4e5f\u662f\u4e00\u6837\u7684\uff1a\u4ea7\u54c1\u4e00\u65b9\u9762\u9700\u8981\u6709\u8db3\u591f\u7684\u5728\u6d88\u8d39\u8005\u9762\u524d\u51fa\u73b0\u7684\u9891\u7387\uff0c\u53e6\u4e00\u65b9\u9762\u5c31\u662f\u6bcf\u6b21\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u90fd\u80fd\u591f\u8d62\u5f97\u597d\u611f\u3002\u201d<\/p>\n

\u201c\u6211\u660e\u767d\u4e86\uff0c\u201d\u5728\u542c\u5b8c\u4e86\u4e0a\u9762\u7684\u89e3\u91ca\u540e\uff0cKate\u8bf4\uff0c\u201c\u6211\u73b0\u5728\u8981\u505a\u7684\uff0c\u9996\u5148\u662f\u6562\u4e8e\u4e0e\u65b0\u8001\u677f\u53bb\u6c9f\u901a\uff0c\u8ba9\u6c9f\u901a\u7684\u9891\u7387\u591a\u8d77\u6765\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5c31\u662f\u4e0d\u65ad\u5730\u8c03\u6574\u81ea\u5df1\u5728\u6bcf\u6b21\u4e0e\u65b0\u8001\u677f\u6c9f\u901a\u65f6\u7684\u65b9\u5f0f\uff0c\u8ba9\u6bcf\u6b21\u6c9f\u901a\u7684\u8d28\u91cf\u53d8\u5f97\u66f4\u597d\u3002\u201d<\/p>\n

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